This was my first real trip to shoot a little bit of footage and imagery for Avexin Volt
March 9, 2024
Avex in Philly.
3AM in the studio, still making adjustments.
Unfiltered moments. Behind the drops. Straight from Avex.
This was my first real trip to shoot a little bit of footage and imagery for Avexin Volt
Sometimes the creative process is messy. Tried something completely different with this collection - experimenting with techniques I've never used before. Some worked, some failed spectacularly. This is the stuff that never makes it to the polished final cut.
Today was chaos in the best way possible. Shot the campaign for the summer drop with a skeleton crew. Had to improvise with lighting when our main setup failed, but honestly the raw look fits the collection better. Sometimes the best results come from the unexpected moments.