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UNPLUGGED

Unfiltered moments. Behind the drops. Straight from Avex.

Avex in Philly.

This was my first real trip to shoot a little bit of footage and imagery for Avexin Volt

3AM in the studio, still making adjustments.

Process & Experiments

Sometimes the creative process is messy. Tried something completely different with this collection - experimenting with techniques I've never used before. Some worked, some failed spectacularly. This is the stuff that never makes it to the polished final cut.

Raw footage of experimental techniques.

Behind The Photoshoot

Today was chaos in the best way possible. Shot the campaign for the summer drop with a skeleton crew. Had to improvise with lighting when our main setup failed, but honestly the raw look fits the collection better. Sometimes the best results come from the unexpected moments.

Raw footage from today's shoot.
This is where I step out of the brand, live my life, journey, but also show you a little bit of my life.